HONDO CREATIVE.

CD/AD/Designer for the non-profit professional association for designers’ 2023 Design Conference.

All photos by EYE CREATIVE/FRANK AYMAMI

As a board member of AIGANY, I helped support Comms and Social through strategy and design execution. Here are some pieces I designed for events.

Art Direction and Visual Concept. Created with MMB for Foster Grant.

In conjunction with MMB, I developed the art direction and visual concept for the new Love Your Vision marketing initiative. A repositioning of the iconic eyewear brand. Once fully baked, I also developed the Graphic, Photography and Styling guidelines for the new visual direction.

Art Director and Designer, overseeing design execution. Created with Industria Creative for Puma

Challenge: Create a digital event to promote Puma’s new running spikes.

Designer for event poster

Creative Director, Art Director and Designer, leading initial concepting through design execution and global implementation. Completed with Brand Alchemy.

The Proactiv Company was rapidly growing and adding many new innovative skincare lines beyond their flagship brand, Proactiv. Because of this, they saw the need to expand their corporate brand to be more inclusive and encompassing.

Working directly with senior leadership the Brand Alchemy team re-aligned and re-imagined TPC’s mission, vision and brand promise, and translated that to the visual identity and entire global brand presence.

Branding and packaging design for Kari-Out’s new hand sanitizer, HabitRX.

Client: Corsicana Mattress
Role: Creative Director, Art Director, Designer, Illustrator

As part of a larger initiative, Corsicana revamped their offerings, streamlining their products and redesigning their sub-brands.

My role as contract designer, was to ideate, strategize and execute all the design elements of the rebrand, including but not limited to: branding, guidelines, mascot creation, marketing materials, digital and OOH ads, website and ecomm, photoshoot creative and art direction, video creative and art direction and editing, showroom and experiential design/graphics and marketing campaigns.

This project is still ongoing.

Client: Corsicana Mattress
Role: Creative Director, Art Director, Designer, Illustrator

As part of a larger initiative, Corsicana revamped their offerings, streamlining their products and redesigning their sub-brands.

My role as contract designer, was to ideate, strategize and execute all the design elements of the rebrand, including but not limited to: branding, guidelines, marketing materials, digital and OOH ads, website and ecomm, photoshoot creative and art direction, video creative and art direction and editing, showroom and experiential design/graphics and marketing campaigns.

This project is still ongoing.

Client: Corsicana Mattress
Role: Creative Director, Art Director, Designer, Illustrator

As part of a larger initiative, Corsicana revamped their offerings, streamlining their products and redesigning their sub-brands.

My role as contract designer, was to ideate, strategize and execute all the design elements of the rebrand, including but not limited to: branding, guidelines, marketing materials, digital and OOH ads, website and ecomm, photoshoot creative and art direction, video creative and art direction and editing, showroom and experiential design/graphics and marketing campaigns.

This project is still ongoing.

Client: Corsicana Mattress
Role: Creative Director, Art Director, Designer, Illustrator

As part of a larger initiative, Corsicana revamped their offerings, streamlining their products and redesigning their sub-brands.

My role as contract designer, was to ideate, strategize and execute all the design elements of the rebrand, including but not limited to: branding, guidelines, marketing materials, digital and OOH ads, website and ecomm, photoshoot creative and art direction, video creative and art direction and editing, showroom and experiential design/graphics and marketing campaigns.

This project is still ongoing.

Client: Corsicana Mattress
Role: Creative Director, Art Director, Designer, Illustrator

As part of a larger initiative, Corsicana revamped their offerings, streamlining their products and redesigning their sub-brands.

My role as contract designer, was to ideate, strategize and execute all the design elements of the rebrand, including but not limited to: branding, guidelines, marketing materials, digital and OOH ads, website and ecomm, photoshoot creative and art direction, video creative and art direction and editing, showroom and experiential design/graphics and marketing campaigns.

This project is still ongoing.

Art Director/Designer on political flyers and ads for progressive candidates. Completed with Red Horse Strategies in NYC.

Various Marketing Campaigns

Designer for various materials for Loma Vista Records. Major works include Grammy Bid Booklet for Iggy Pop's Post Pop Depression album, Campaign concepting for Post Pop Depression album release; Billboard for Denzel Curry's Imperial album; Magazine Ads for Loma Vista

Art Director and Designer, leading visual concepting, design execution and partnering with backend team on technical implementation. Completed with Brand Alchemy.

Redesign of Proactiv’s CRM and email marketing. My role was to conceptualize and execute a total rehaul of email design (spanning colors, typography, photography and layout). This project included creating over 75 unique module designs that could be seamlessly mixed and matched to create hundreds of new emails for current, past and non-members.

Art Director, Content Strategist and Writer for all pieces. 

4 Long form graphics and 15 mini graphics created for the Big History marketing campaign. Ran in Spring/Summer 2014. 

Art Director and Designer, overseeing design execution. Created with Industria Creative for Old Navy

Challenge: Create an exciting corporate event at a hotel in Dallas for Old Navy’s annual employee conference.

Solution: Due to Covid this event was canceled days before launch. Elements shown here are the print files and mockups that never made it to IRL.

Art Director, Content Strategist, Copywriter on all.

Designer on some.